Music and Entertainment Professionals

Brother, Can You Spare A Dime?

The eco­no­my si­rens an im­pen­ding breach and our insolvent world pa­nics.  The cri­sis is ex­pec­ted to be the dee­pest re­ces­sion since the in­du­stri­al re­vo­lu­tion, ri­val­ling the great de­pres­sion, but glo­bal. 

Re­ces­sions have been credited with helping business se­pa­rate the men from the boys.  Un­em­ploy­ment and bank­ruptcy, in­dus­trial and com­mer­cial fai­lure ram­page.  Some spe­cu­late that the eco­no­my, as we have known it, may ne­ver re­cover.  We may be em­bar­king on a his­toric cul­tu­ral eco­no­mic re­align­ment. 

Come what may, a trial is at our door­step, and there are con­flic­ting com­pul­sions.  Dri­ven by con­cerns for fa­mily security, health and re­tire­ment, un­cer­tain fi­nan­cial turns com­pel us to con­serve as­sets and ca­pi­tal.  This temp­ta­tion col­lides with the con­flic­ting need to brace bu­si­ness, in­crease in­vest­ment in pro­mo­tion, ad­ver­ti­sing, anal­ysis, stra­te­gic ad­just­ment and op­ti­mi­sa­tion of eco­no­mies. 

Fight Back!

En­ter­tain­ment pro­fes­sio­nals will help you to win.  Pro­mote and ad­ver­ti­se ag­gres­si­vely to at­tract fresh faces.  Com­pete ag­gres­sively for the loyal­ties of a lar­ger share of your local mar­ket.  Fill your estab­lish­ment, and do all that you can do to make pa­trons feel at home, en­ter­tai­ned and wel­come.  En­ter­tain­ment pro­fes­sio­nals can stake your claim and make the most of your bu­si­ness. 

We need to re­mem­ber that we are not alone, and life goes on.  A song will al­ways ligh­ten hearts.  Hope and a po­si­tive out­look will always work won­ders.  There is al­ways some­thing to ce­le­brate.  Shi­ning examples of re­source­ful people and in­spi­ring ideas are always close at hand.  At times such as these, friends and neigh­bours, and com­munity be­come very im­por­tant. 

Work lean, tigh­ten the mar­gins around food and drink sales to com­pe­te more ef­fec­tive­ly in your lo­cal mar­ket.  Em­pha­sise the hu­man touch.  It mat­ters not how many bo­dies oc­cupy the stage, only that the job is ef­fec­tive­ly done.  In these times, you will need to squeeze every last dime from your en­ter­prise. 

March, 2009

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